The DSGC unites the CEOs of Unilever, DSM, AkzoNobel, FrieslandCampina, Philips, Shell, KLM and Heineken. Their shared belief is that creating financial or economic value is connected to environmental and social progress. DSGC companies embrace sustainability as strategic driver of innovation, competitiveness and long term growth while simultaneously creating social value and decline environmental impact. The DSGC shapes, shares and stimulates knowledge about sustainable growth business models, to encourage a wider acceptance among business, both in The Netherlands and abroad.
The 1st and 2nd DSGC publication can be found here.
Manufactures products that cause little or no environmental damage or waste during the production phase, or ensures that the generated waste can be used by other companies as a resource
Maximizes the use of renewable energy in the production process
Encourages staff and management to adopt a 'circular' approach in their thinking and actions
Strives for an optimal balance between financial, social and ecological value
Taking the above principles into account, companies will need to rethink their current processes and operations and develop a new perspective on their future business model and the context in which they operate.
The ideal circular business model
From the basic principles, we can derive what the ideal circular business model should be like. A business that meets all of the conditions of the circular economy:
Minimizes the use of primary resources, maximizes the use of secondary resources and manages the entire value chain accordingly
Designs products for easy repair or updating
Designs products for easy recycling (ecodesign)
Does not sell products but makes them available to customers under a lease agreement (performance as a service)